Publications

Dr. Roopendra Roopak, Somnath Chakrabarti, Naman Sreen (2025). Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement. Journal of Retailing and Consumer Services.
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Dr. Roopendra Roopak, Chinmoy Bandyopadhyay, Swikruti Pradhan (2025). Eco-stories that stick: Sustainability-focused digital marketing strategies by rustic hue. Cases on Effective Digital Marketing for Competitive Organizations.
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Dr. Roopendra Roopak, Somnath Chakrabarti (2024). Framing knowledge structure of customer engagement: a multimethod review. VINE Journal of Information and Knowledge Management Systems.
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