Digital Marketing & Strategy

From algorithmic targeting to gamified UX, this section investigates how digital technologies are reshaping marketing.

Expect ideas and analysis on:

• Game theory and strategic decision-making online
• Digital dark patterns vs. transparent design
• Data ethics and personalization dilemmas
• Lean vs. experience-based logic in digital value creation

The aim is to bridge conceptual theory with strategic practice in today’s digital-first landscape.

Content coming soon.