Customer Engagement

This section explores the evolving science and practice of customer engagement — how and why people connect with brands, especially in online and digitally mediated contexts.

We’ll dive into:

• Theoretical foundations (like Self-Determination Theory, Social Exchange, UGT)
• Engagement strategies across B2B and B2C contexts
• Tools and models used to measure engagement
• Behavioral insights and psychological triggers behind customer loyalty

Whether you’re a researcher, student, or practitioner, you’ll find frameworks and fresh perspectives here.

Featured Posts

• How B2B Firms Build Strong Customer Engagement
• Customer Engagement Strategy Models Explained
• Real Examples of Improved Engagement